News
Thursday, September 25, 2025
Why Data Hygiene Matters: Speeding Up Your Nonprofit
Nonprofits want the speed of automation and the promise of AI—but Alicia Eastvold, Department Leader for Client Technology Solutions at YPTC, explains why many orgs stall at the starting line: messy, bloated, and fragmented data. Her central thesis is simple and powerful: “We can’t speed things up if it’s not organized, and we can’t write simple rules around it for where it belongs.” From the first minute, Alicia reframes “data hygiene” away from fear and toward usefulness—think Marie Kondo for systems: