Why Data Hygiene Matters: Speeding Up Your Nonprofit

Nonprofits want the speed of automation and the promise of AI—but Alicia Eastvold, Department Leader for Client Technology Solutions at YPTC, explains why many orgs stall at the starting line: messy, bloated, and fragmented data. Her central thesis is simple and powerful: “We can’t speed things up if it’s not organized, and we can’t write simple rules around it for where it belongs.” From the first minute, Alicia reframes “data hygiene” away from fear and toward usefulness—think Marie Kondo for systems: keep what serves the mission, archive the rest, and label everything so your “smart assistant” can actually find the hammer.

Alicia maps two common failure modes: too much information (endless, unreadable reports) and poor structure (the same concept scattered across donor CRM, accounting, and spreadsheets). Both grind automation to a halt and produce costly mistakes in grant allocations, budgets, and forecasts. Her practical fix: decide what you need going forward, set a cutoff, inactivate legacy categories, and build simple, durable rules that can run 1,000 times. As she puts it, “Think big about what would happen if I had to do this thing a thousand times and plan your process that way.”

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