News
Business Contracts 101: What Every Greater Perimeter Owner Needs to Know
A business contract is a legally enforceable agreement that defines what each party must do, deliver, and pay — and what happens when they don't. For business owners across Sandy Springs, Dunwoody, and Brookhaven, getting contracts right isn't just good practice; in Georgia, it's the difference between an agreement that holds and one a court won't enforce. Here's what you need to understand before drafting or signing your next deal.Why Contracts Are Essential to Running Your Business Running a business
Before You Dispose of Your Hardware, Make Sure You Dispose of Your Data
When the time comes to upgrade any of your business tech, it makes sense that most of your attention would be on maximizing the value you get out of your new hardware. However, it is critical that you also continue to think about your discarded hardware… specifically, the data it contains. In short, deleting files simply isn’t enough. You need to be confident that any information is truly purged or physically destroyed when you’re replacing your hardware. A Factory Reset Isn’t Enough, Either Typically
Local Business Highlights Partnership with World to Expand Access to Digital Rewards
ATLANTA, GA — April 10, 2026 — General Tso’s Restaurant & Catering announced a new initiative in collaboration with World to introduce customers and community members to digital tools that provide access to brand-based rewards and incentives. Through the World App, users may be eligible to receive gift card benefits from a range of national brands, including Starbucks, Sephora, DoorDash, Uber, AMC, Airbnb, Instacart, Turo, and TIDAL. The initiative is designed to increase awareness of emerging digital
A Strategic Guide to Safely Using IoT in Your Business
Modern gadgets make running a business easier. From smart thermostats and lightbulbs to connected coffee machines, the Internet of Things (IoT) brings a lot of convenience to the workplace. However, because these devices are built for speed and low cost, they often skip the security features your business actually needs. Essentially every smart device in your office is a potential digital back door for hackers. Let’s take a look at how IoT—as helpful as it can be—can also be a big problem. Why Small
3 Steps to Using AI Responsibly
AI is undoubtedly a powerful tool, providing quick solutions for everything from summarizing lengthy meetings to imagining what our pets would look like as cartoon characters. However, this power comes at a significant environmental cost, with each interaction consuming massive amounts of energy. Understanding this impact is crucial for adopting more sustainable technology practices. The True Cost of Your AI Prompts Think of AI as a super-powered brain that never sleeps. Every time you ask it a
Wikipedia Fights Back Against the Surge of AI-Generated Lies
For decades, Wikipedia has been the internet’s Old Reliable—the human-vetted gold standard for facts. But a high-stakes clash between veteran editors and the Open Knowledge Association (OKA) has just exposed a glitch in the Matrix: a surge of AI-generated hallucinations that threaten to poison the well of public knowledge. What began as a noble quest to translate the world’s encyclopedia has morphed into a cautionary tale about the high cost of cheap information. Who is the OKA, and What Went
Give Your Business Technology the Concierge Experience
As a business scales, a break-fix mentality becomes a massive anchor. It may have worked when you first hung out your shingle, but you aren’t just managing laptops anymore; you’re managing cybersecurity threats, cloud migrations, and data compliance. This is where Managed Services Providers (MSPs) come in. The MSP may be an outside contractor, but it really is a specialized engine you plug into your business to handle the technical stuff. The Break-Fix Trap vs. Proactive Management Most businesses
5 Unintuitive Security Hacks to Keep Your Data Safe
Are you unknowingly leaving important data out in plain sight? Too many businesses will implement incredibly powerful security solutions only to ignore the basics of physical security. It’s time to address the hidden vulnerabilities that patches and updates won’t solve by scrutinizing your physical infrastructure. Here are five ways you can augment your physical security that don’t cost you much, if at all. Implement a Clean Desk Policy, But for Security When we say “clean desk,” we’re talking about
We Aren’t Miracle Workers (But We’re Pretty Darn Close)
For a fun little exercise, imagine you’ve just signed up for our managed IT services. Everything’s well and good, but then, something goes wrong with your computer. What gives? Aren’t we supposed to prevent issues from occurring in the first place? It’s easy to get discouraged when freak situations like this occur, but it’s important to highlight what proactive IT solutions can do, and more importantly, what they can’t do. In truth, proactive IT services aren’t necessarily about eliminating issues
The 3 Legal Risks That Could Tank Your Business
It sounds like the perfect get-out-of-jail-free card: “I’m so sorry for that error, the AI wrote it!” Unfortunately, that excuse works about as well today as the dog ate my homework in third grade. While AI is an incredible tool, you are still the one holding the leash. If your AI makes a mess, you’re the one who has to clean it up. Let’s break down why AI makes mistakes and how those slips can turn into real-world headaches for your business. Why Does AI Make Mistakes? To understand the why, you
What Local Customers in Metro Atlanta Expect in 2026 — And Where Most Businesses Fall Short
In 2026, local customers in the Atlanta-Sandy Springs metro want three things: a reputation built on recent reviews, fast problem resolution, and communication that feels personal to them. What's changed isn't the list — it's the threshold. Standards have risen faster than most owners realize, and the gap between what customers expect and what businesses actually deliver is widening. For Greater Perimeter members across Sandy Springs, Dunwoody, and Brookhaven, closing that gap is the clearest path to
The Landscape of Managed Services Has Shifted (Here’s What That Means for You)
As we push onward into 2026, it’s helpful to remember that the “good old days” are not necessarily as good as we remember them to be. When you would call your technology provider to deploy a patch or upgrade a system, you weren’t necessarily being “proactive”; you were being reactive without realizing it. In fact, managed service providers have evolved their model to reflect major disruptions in the tech industry. We’re talking, of course, about AI, hybrid work, and a greater focus on business outcomes.
Better Authentication is Always Your Fingertips
Even if you’re doing everything right, business cybersecurity is a challenge. Mistakes are common. Passwords are forgotten, and physical buttons can go missing. That said, there is one form of authentication that you can’t help but have with you: yourself. Biometrics have been experiencing a surge in popularity as a means of authentication. Let’s explore why that is. Are Biometrics a Viable Proof of Identity? The answer to this question is a resounding yes, especially when you look at it
Ground-Level Growth: Using Local Market Knowledge to Drive Business Success
Understanding your local market is not just about knowing who your customers are — it’s about interpreting what drives them. Every region hides unique data patterns, community habits, and purchasing motivations that can shape smarter decisions. The challenge is transforming that fragmented insight into a business strategy that actually works.What to Remember from This Guide Gather specific, verifiable data about your local audience before shaping campaigns. Convert patterns in customer behavior into
Do You Really Know Your Numbers?
Do You Really Know Your Numbers?Josh Gardner Director of Client Accounting & Advisory Services @ Symphona | Helping small business owners get control of their finances If you’ve ever wondered whether your books are even right… if you’ve felt like you’re guessing at margins or worried you might be bleeding cash without realizing it — you’re not alone. What most business owners are really missing is a clear picture of their profit and loss statement. Your P&L should tell the story of your business: what it
Key Investments New Business Owners Should Prioritize for Success
Launching a business is an exciting milestone, but it also comes with crucial decisions about where to invest limited time and capital. Whether you’re hiring your first employee, securing your first vendor contract, or marketing your first product, choosing the right foundational investments can make the difference between surviving and thriving.1. Professional Foundations: Finance, Legal, and Compliance New business owners should start with the fundamentals: Business banking — Open a dedicated account
How SMBs Can Successfully Navigate the Leap Into Global Markets
The dream of international expansion carries equal parts promise and pressure. For small and medium-sized businesses, the prospect of tapping into overseas markets can open up new revenue streams, diversify risk, and boost brand credibility. But the global playing field isn't just bigger—it’s trickier, messier, and often plays by an entirely different rulebook. That’s why the difference between growth and growing pains often lies in how smartly and strategically a business prepares for its global
How Small Business Owners Can Manage Change Without Losing the Crew
When a business shifts course, small companies feel the tremor more than giants. A policy tweak, leadership switch, or new technology doesn’t just ripple—it crashes through a tight-knit team, rattles long-standing habits, and pokes holes in comfort zones. Change isn’t the enemy, though; resistance to it is. If you’re running a small business, managing organizational change isn't just about pushing updates or sending memos—it's about keeping your people on board while the ship turns. Start With the Real
The Future of Work Is Flexible—And Here’s How Companies Can Make It Happen
The workplace isn’t what it used to be, and that’s a good thing. Employees want more autonomy, better work-life balance, and the ability to do their jobs without being chained to a desk from nine to five. For small businesses, this shift presents both a challenge and an opportunity. You don’t have the sprawling HR departments or endless budgets of large corporations, but you do have something better—agility. If you’re willing to rethink traditional work structures, you can create a remote or flexible work
Revolutionize Hiring with the Latest Recruitment Innovations
In the competitive realm of recruitment, staying ahead requires more than just traditional methods. The integration of technology and data-driven strategies is reshaping how organizations attract and retain talent. By adopting innovative approaches, companies can not only streamline their hiring processes but also enhance their appeal to prospective employees. This shift towards modern recruitment practices is essential for businesses aiming to secure the best candidates in a rapidly changing job
