News
Stop Software Redundancy and Increase Team Productivity
Is your team’s desktop a graveyard of productivity apps that actually kill productivity? It's a common trap: business owners often mistake a growing list of software subscriptions for progress. In reality, this app creep usually results in redundant costs and a frustrated workforce. To scale effectively, you don’t need more tools. You need to master the ones you already have. You’re Likely Already Paying for the Solution Whether you are a Google Workspace shop or a Microsoft 365 powerhouse, you are
The Real Value of Expert Vendor Management.
Vendor management is one of those corporate terms that sounds intentionally boring. In reality, it’s one of the most powerful ways to reclaim your time. At its core, it means you have a single point of contact—us—to handle the relationships, the troubleshooting, and the procurement for every tech service you use. Whether it’s your ISP, your printer lease, or your accounting software, we take the lead so you don't have to. Why Your Business Needs a Tech Advocate In my years in this industry,
Stop Hoping, Start Backing Up: Essential Data Backup Best Practices
Every day, your business generates a massive amount of data. Your staff sends and receives emails, produces documents, updates customer records, and stores financial information. This data isn’t just a byproduct of your work; it is the fundamental engine that keeps your organization operating. But here is the reality: data is fragile. It can be lost in an instant due to a hardware failure, a simple human mistake, or a malicious cyberattack. When that happens, your business doesn't just slow down—it
Protect Your IoT with Microsegmentation
For years, the cybersecurity industry has coasted on the perception that zero-day vulnerabilities (bugs in software that the developers were not yet aware of) were not easy to find… but on April 6th, 2026, this perception shifted completely as Anthropic’s Claude Mythos AI model proved it very, very wrong. Today’s threats are no longer the bugs we know about. They’re the thousands of previously unknown vulnerabilities that AI can identify (and weaponize) in mere moments. Claude Mythos Uncovered Flaws
3 AI-Driven Threats Creating Next-Gen Cybersecurity Challenges for SMBs
Imagine one of your employees receives a phone call from someone who sounds exactly like you. They have your cadence, your "ums," and even that specific way you clear your throat before getting down to business. Would they be able to tell it’s a deepfake, or would they follow the instructions to urgently reset a password or move funds? If you can’t answer that with an emphatic "yes," you’ve got some work to do. We’ve moved far beyond the era of the Nigerian Prince emails and obvious typos. We are now in the
Navigating Google Docs' New AI Features
I was working on a project the other day, and as I started typing out a summary, a little icon popped up in the margin of my Google Doc. It was Google’s AI, essentially asking me if I wanted help "refining" my thoughts. If you use Google Workspace for your business, you’ve likely seen these "Help me write" prompts appearing. It’s part of the massive AI wave we’re seeing everywhere, but this one is right there in the middle of your workspace. How AI in Google Docs is Helpful to Your Business I know
Business Contracts 101: What Every Greater Perimeter Owner Needs to Know
A business contract is a legally enforceable agreement that defines what each party must do, deliver, and pay — and what happens when they don't. For business owners across Sandy Springs, Dunwoody, and Brookhaven, getting contracts right isn't just good practice; in Georgia, it's the difference between an agreement that holds and one a court won't enforce. Here's what you need to understand before drafting or signing your next deal.Why Contracts Are Essential to Running Your Business Running a business
Local Business Highlights Partnership with World to Expand Access to Digital Rewards
ATLANTA, GA — April 10, 2026 — General Tso’s Restaurant & Catering announced a new initiative in collaboration with World to introduce customers and community members to digital tools that provide access to brand-based rewards and incentives. Through the World App, users may be eligible to receive gift card benefits from a range of national brands, including Starbucks, Sephora, DoorDash, Uber, AMC, Airbnb, Instacart, Turo, and TIDAL. The initiative is designed to increase awareness of emerging digital
What Local Customers in Metro Atlanta Expect in 2026 — And Where Most Businesses Fall Short
In 2026, local customers in the Atlanta-Sandy Springs metro want three things: a reputation built on recent reviews, fast problem resolution, and communication that feels personal to them. What's changed isn't the list — it's the threshold. Standards have risen faster than most owners realize, and the gap between what customers expect and what businesses actually deliver is widening. For Greater Perimeter members across Sandy Springs, Dunwoody, and Brookhaven, closing that gap is the clearest path to
Ground-Level Growth: Using Local Market Knowledge to Drive Business Success
Understanding your local market is not just about knowing who your customers are — it’s about interpreting what drives them. Every region hides unique data patterns, community habits, and purchasing motivations that can shape smarter decisions. The challenge is transforming that fragmented insight into a business strategy that actually works.What to Remember from This Guide Gather specific, verifiable data about your local audience before shaping campaigns. Convert patterns in customer behavior into
WBL Announces Leadership Transition: Petra Orquiola Named Managing Partner
Longtime Partner Takes the Helm as WBL Reaffirms Its Commitment to Independence, Excellence, and Values-Driven Leadership Atlanta, GA — WBL is pleased to announce a change in firm leadership as part of the firm's strategic succession planning. Effective October 1st, as selected by the WBL Partner Group, Petra Orquiola assumed the role of Managing Partner, succeeding Bruce Benator. Orquiola has been a valued member of the WBL team for 20 years and has served as a partner for the past decade. Throughout
Do You Really Know Your Numbers?
Do You Really Know Your Numbers?Josh Gardner Director of Client Accounting & Advisory Services @ Symphona | Helping small business owners get control of their finances If you’ve ever wondered whether your books are even right… if you’ve felt like you’re guessing at margins or worried you might be bleeding cash without realizing it — you’re not alone. What most business owners are really missing is a clear picture of their profit and loss statement. Your P&L should tell the story of your business: what it
Key Investments New Business Owners Should Prioritize for Success
Launching a business is an exciting milestone, but it also comes with crucial decisions about where to invest limited time and capital. Whether you’re hiring your first employee, securing your first vendor contract, or marketing your first product, choosing the right foundational investments can make the difference between surviving and thriving.1. Professional Foundations: Finance, Legal, and Compliance New business owners should start with the fundamentals: Business banking — Open a dedicated account
How SMBs Can Successfully Navigate the Leap Into Global Markets
The dream of international expansion carries equal parts promise and pressure. For small and medium-sized businesses, the prospect of tapping into overseas markets can open up new revenue streams, diversify risk, and boost brand credibility. But the global playing field isn't just bigger—it’s trickier, messier, and often plays by an entirely different rulebook. That’s why the difference between growth and growing pains often lies in how smartly and strategically a business prepares for its global
How Small Business Owners Can Manage Change Without Losing the Crew
When a business shifts course, small companies feel the tremor more than giants. A policy tweak, leadership switch, or new technology doesn’t just ripple—it crashes through a tight-knit team, rattles long-standing habits, and pokes holes in comfort zones. Change isn’t the enemy, though; resistance to it is. If you’re running a small business, managing organizational change isn't just about pushing updates or sending memos—it's about keeping your people on board while the ship turns. Start With the Real
The Future of Work Is Flexible—And Here’s How Companies Can Make It Happen
The workplace isn’t what it used to be, and that’s a good thing. Employees want more autonomy, better work-life balance, and the ability to do their jobs without being chained to a desk from nine to five. For small businesses, this shift presents both a challenge and an opportunity. You don’t have the sprawling HR departments or endless budgets of large corporations, but you do have something better—agility. If you’re willing to rethink traditional work structures, you can create a remote or flexible work
Revolutionize Hiring with the Latest Recruitment Innovations
In the competitive realm of recruitment, staying ahead requires more than just traditional methods. The integration of technology and data-driven strategies is reshaping how organizations attract and retain talent. By adopting innovative approaches, companies can not only streamline their hiring processes but also enhance their appeal to prospective employees. This shift towards modern recruitment practices is essential for businesses aiming to secure the best candidates in a rapidly changing job
