Cinnabon® Bakes Up Cinnamon Roll Scented Wrapping Paper This Holiday Season

ATLANTA, GA (November 4, 2025) – Cinnabon®, one of seven iconic brands within the GoTo Foods® platform company, is kicking off the holiday season with a nostalgic and festive surprise that smells as sweet as it looks: Cinnabon Scented Wrapping Paper!  

Whether you’re gifting a CinnaPack® or a holiday surprise, Cinnabon is making this year even sweeter with the introduction of their new Cinnabon Scented Wrapping Paper – a unique gift wrap bundle that smells just like Cinnabon’s ooey-gooey Classic Cinnamon Roll. Starting today, fans can order the limited-edition wrapping paper that will have recipients unboxing “wow” all season long by visiting Swag.Cinnabon.com to purchase (while supplies last). For just $8.99 (plus tax and applicable fees), customers will receive two rolls of scented wrapping paper – one Cinnabon teal and one Cinnabon pink – decorated with festive Cinnabon-themed icons that celebrate the joy of the season. In the spirit of gifting, the first 100 fans to purchase the Cinnabon Scented Wrapping Paper will receive free shipping on their order.* 

Read more here