How to Price for Profit and Growth

*Smarter Pricing Guidelines for Small Businesses*

Are you one of the 75% of small business owners that: 

• does not have a simple and effective pricing model and/or 
• consistently under-prices your work?

If so, this Live Online Workshop is for YOU!

You will be put on the path to a better understanding of:

• The difference between mark-ups and actual profit margins
• How to calculate and utilize your Cost of Goods Sold in pricing
• Pricing models for service businesses, consultants, online and storefront retailers, and manufacturers
• Using fixed or variable costs to price for profit

This Workshop will engage the business owner in how to analyze costs to be able to better format various pricing models:

• Cost Plus Pricing
• Competition-based Pricing
• Good / Better/ Best models
• Margin-based Pricing
• When to utilize Premium vs. Discount strategies
• How to calculate a Break-even sales goal

In attendees own words:

I was feeling stuck because I did not know how to operate in a very competitive market. In this workshop I got tools to work with and a sense of direction. The presentation was easy to understand and quite enlightening - OK

Zoom training has been extremely informative and insightful. I appreciate the instructor's candid detailed stories- easy to draw a contrast. - BR

About Our Instructor

Chuck Kaplan has 40 years of experience in high-tech industries, including six years as COO of venture-backed startups. Chuck has held executive positions including portfolio incubation, product line management, strategic marketing, business development, and industry segment marketing. In these roles, Chuck led the creation of product lines in the areas of network analytics, internet-based streaming media, edge cloud, and broadband technology for video, data, and telephony.  

Chuck spent his corporate career at Bell Labs, Hitachi Telecom, Scientific-Atlanta, Philips Electronics, and Ciena. Chuck holds a BS in math from Emory University and an MS in computer science from Georgia Tech.