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VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20250305T150000Z
DTEND:20250305T170000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Pricing for Profit and Growth
DESCRIPTION:About the event\n\n\n\n\nHow to Price for Profit and Growth\n\n*Smarter Pricing Guidelines for Small Businesses*\n\nAre you one of the 75% of small business owners that: \n\n\n	does not have a simple and effective pricing model and/or \n	consistently under-prices your work?\n\n\nIf so\, this Live Online Workshop is for YOU!\n\nYou will be put on the path to a better understanding of:\n\n\n	The difference between mark-ups and actual profit margins\n	 How to calculate and utilize your Cost of Goods Sold in pricing\n	Pricing models for service businesses\, consultants\, online and storefront retailers\, and manufacturers\n	Using fixed or variable costs to price for profit\n\n\nThis Workshop will engage the business owner in how to analyze costs to be able to better format various pricing models:\n\n\n	Cost Plus Pricing\n	Competition-based Pricing\n	Good / Better/ Best models\n	Margin-based Pricing\n	When to utilize Premium vs. Discount strategies\n	How to calculate a Break-even sales goal\n\n\nIn attendees own words:\n\nI was feeling stuck because I did not know how to operate in a very competitive market. In this workshop I got tools to work with and a sense of direction. The presentation was easy to understand and quite enlightening - OK\n\nZoom training has been extremely informative and insightful. I appreciate the instructor's candid detailed stories- easy to draw a contrast. - BR\n\nAbout Our Instructor\n\nChuck Kaplan has 40 years of experience in high-tech industries\, including six years as COO of venture-backed startups. Chuck has held executive positions including portfolio incubation\, product line management\, strategic marketing\, business development\, and industry segment marketing. In these roles\, Chuck led the creation of product lines in the areas of network analytics\, internet-based streaming media\, edge cloud\, and broadband technology for video\, data\, and telephony.  \n\nChuck spent his corporate career at Bell Labs\, Hitachi Telecom\, Scientific-Atlanta\, Philips Electronics\, and Ciena. Chuck holds a BS in math from Emory University and an MS in computer science from Georgia Tech.
X-ALT-DESC;FMTTYPE=text/html:&nbsp\;\n<div class="heading-container   " style="box-sizing: inherit\; display: inline-flex\; flex-direction: column\; row-gap: 1rem\; column-gap: 1rem\;">\n<h1 class="h3-large semibold " style="letter-spacing: -1px\; margin: 0px\; font-family: var(--ff-display)\; font-size: var(--fs-h3-large)\; line-height: var(--lh-h3-large)\; box-sizing: inherit\;"><cloned-slot cloned-slot-name="default" cloned-slot-type="default-slot--content" style="box-sizing: inherit\;">About the event</cloned-slot></h1>\n\n<hr class="dark" style="border-width: medium\; border-top-style: none\; border-top-color: currentcolor\; margin: 0px\; height: 4px\; width: 75px\; box-sizing: inherit\;" /></div>\n\n<div style="caret-color: rgb(0\, 0\, 0)\; color: rgb(0\, 0\, 0)\; box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\;">How to Price for Profit and Growth</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">*Smarter Pricing Guidelines for Small Businesses*</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Are you one of the 75% of small business owners that</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">:&nbsp\;</span></p>\n\n<ul style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; list-style: outside\; margin: 0px\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\; font-family: ui-sans-serif\, system-ui\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\, &quot\;Noto Color Emoji&quot\;\;">\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">does not have a simple and effective pricing model&nbsp\;</span><em style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">and/or</em><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&nbsp\;</span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; font-size: var(--fs-lg)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">consistently under-prices your work?</span></li>\n</ul>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">If so\,&nbsp\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\;">this Live Online Workshop is for YOU</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">!</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">You will be put on the path to a&nbsp\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\;">better understanding of</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">:</span></p>\n\n<ul style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; list-style: outside\; margin: 0px\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\; font-family: ui-sans-serif\, system-ui\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\, &quot\;Noto Color Emoji&quot\;\;">\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">The difference between mark-ups and actual profit margins</span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&#65279\;How to calculate and utilize your Cost of Goods Sold in pricing</span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Pricing models for service businesses\, consultants\, online and storefront retailers\, and manufacturers</span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; font-size: var(--fs-lg)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Using fixed or variable costs to price for profit</span></li>\n</ul>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">This Workshop will&nbsp\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\;">engage the business owner in how to analyze costs</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&nbsp\;to be able to better format various pricing models:</span></p>\n\n<ul style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; list-style: outside\; margin: 0px\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\; font-family: ui-sans-serif\, system-ui\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\, &quot\;Noto Color Emoji&quot\;\;">\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Cost Plus Pricing</span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Competition-based Pricing</span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Good / Better/ Best models</span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Margin-based Pricing</span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; font-size: var(--fs-lg)\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">When to utilize Premium vs. Discount strategies</span></li>\n	<li style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: var(--ff-body)\; line-height: var(--lh-lg)\; font-size: var(--fs-lg)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">How to calculate a Break-even sales goal</span></li>\n</ul>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">In attendees own words:</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><em style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">I was feeling stuck because I did not know how to operate in a very competitive market. In this workshop I got tools to work with and a sense of direction. The presentation was easy to understand and quite enlightening - OK</em></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><em style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Zoom training has been extremely informative and insightful. I appreciate the instructor&#39\;s candid detailed stories- easy to draw a contrast. - BR</em></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\;">About Our Instructor</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\;">Chuck Kaplan&nbsp\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">has</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\;">&nbsp\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">40 years of experience in high-tech industries\, including six years as COO of venture-backed startups.&nbsp\;Chuck has held executive positions including portfolio incubation\, product line management\, strategic marketing\, business development\, and industry segment marketing. In these roles\, Chuck led the creation of product lines in the areas of network analytics\, internet-based streaming media\, edge cloud\, and broadband technology for video\, data\, and telephony.&nbsp\;&nbsp\;</span></p>\n\n<p style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: var(--ff-body)\; font-size: var(--fs-xl)\; line-height: var(--lh-xl)\; margin-block-start: var(--wysiwyg-gap-size)\; margin-block-end: var(--wysiwyg-gap-size)\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Chuck spent his corporate career at Bell Labs\, Hitachi Telecom\, Scientific-Atlanta\, Philips Electronics\, and Ciena. Chuck holds a BS in math from Emory University and an MS in computer science from Georgia Tech.</span></p>\n\n<p>&nbsp\;</p>\n</div>\n
LOCATION:Virtual
UID:e.569.12899
SEQUENCE:3
DTSTAMP:20260517T214741Z
URL:https://business.greaterperimeterchamber.com/events/details/pricing-for-profit-and-growth-12899
END:VEVENT

END:VCALENDAR
