Marketing Monday: Optimize Your Online Presence Through GA4 (Google Analytics)

Description

Unlock the power of data-driven insights with our Google Analytics 4 (GA4) Basics class.
 

In this , you'll learn the fundamentals of  GA4, Google's latest analytics platform. Navigate through the reporting features of GA4 to extract meaningful insights. From real-time data to customized reports, this class equips you with the tools to make informed decisions and optimize your online presence.

Whether you're new to Google Analytics or looking to transition from Universal Analytics to GA4, this class provides a solid foundation for leveraging the full potential of GA4. Join us to enhance your analytical skills and make data-driven decisions that drive business success.

LEARN HOW TO:

-Utilize the features and improvements with GA4

-Identify reports are available and how to use them

-Use reporting to track your website visitors and where they came from

-Measure the effectiveness of your website

-Improve your online presence based upon this data.

PROGRAM INSTRUCTORS

Drew Tonsmeire, an adept digital marketer with nearly thirty years’ of experience at UGA SBDC, is renowned for his prowess in search engine optimization and marketing strategies. As Area Director at the University of Georgia SBDC at Kennesaw State University, Drew's consulting expertise has helped to transform numerous businesses. With an MBA from Georgia State University, his expertise extends beyond digital realms, encompassing strategic marketing and financial packaging. Drew's holistic approach to digital marketing integrates cutting-edge SEO techniques while driving impactful results for paid search campaigns. His unwavering commitment to excellence continues to propel businesses towards digital success.