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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20251103T150000Z
DTEND:20251103T160000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Marketing Monday: Optimize Your Online Presence Through GA4 (Google Analytics)
DESCRIPTION:Unlock the power of data-driven insights with our Google Analytics 4 (GA4) Basics class.\n\n \n\nIn this \, you'll learn the fundamentals of  GA4\, Google's latest analytics platform. Navigate through the reporting features of GA4 to extract meaningful insights. From real-time data to customized reports\, this class equips you with the tools to make informed decisions and optimize your online presence.\n\nWhether you're new to Google Analytics or looking to transition from Universal Analytics to GA4\, this class provides a solid foundation for leveraging the full potential of GA4. Join us to enhance your analytical skills and make data-driven decisions that drive business success.\n\nLEARN HOW TO:\n\n-Utilize the features and improvements with GA4\n\n-Identify reports are available and how to use them\n\n-Use reporting to track your website visitors and where they came from\n\n-Measure the effectiveness of your website\n\n-Improve your online presence based upon this data.\n\n\n\nPROGRAM INSTRUCTORS\n\nDrew Tonsmeire\, an adept digital marketer with nearly thirty years' of experience at UGA SBDC\, is renowned for his prowess in search engine optimization and marketing strategies. As Area Director at the University of Georgia SBDC at Kennesaw State University\, Drew's consulting expertise has helped to transform numerous businesses. With an MBA from Georgia State University\, his expertise extends beyond digital realms\, encompassing strategic marketing and financial packaging. Drew's holistic approach to digital marketing integrates cutting-edge SEO techniques while driving impactful results for paid search campaigns. His unwavering commitment to excellence continues to propel businesses towards digital success.
X-ALT-DESC;FMTTYPE=text/html:<p dir="ltr" style="line-height: 1.56\; margin-top: 0pt\; margin-bottom: 0pt\;"><span style="color:#000000\;"><span id="docs-internal-guid-60276168-7fff-81af-ce77-311fefec9ba6"><span style="font-size: 15pt\; font-family: Arial\, sans-serif\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">Unlock the power of data-driven insights with our Google Analytics 4 (GA4) Basics class.</span></span></span><br />\n&nbsp\;</p>\n\n<p dir="ltr" style="line-height: 1.59231\; margin-top: 0pt\; margin-bottom: 0pt\; padding: 0pt 0pt 12pt\;"><span id="docs-internal-guid-60276168-7fff-81af-ce77-311fefec9ba6"><span style="font-size: 13pt\; font-family: Arial\, sans-serif\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">In this \, you&#39\;ll learn the fundamentals of&nbsp\; GA4\, Google&#39\;s latest analytics platform. Navigate through the reporting features of GA4 to extract meaningful insights. From real-time data to customized reports\, this class equips you with the tools to make informed decisions and optimize your online presence.</span></span></p>\n\n<p dir="ltr" style="line-height: 1.59231\; margin-top: 0pt\; margin-bottom: 0pt\; padding: 0pt 0pt 12pt\;"><span id="docs-internal-guid-60276168-7fff-81af-ce77-311fefec9ba6"><span style="font-size: 13pt\; font-family: Arial\, sans-serif\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">Whether you&#39\;re new to Google Analytics or looking to transition from Universal Analytics to GA4\, this class provides a solid foundation for leveraging the full potential of GA4. Join us to enhance your analytical skills and make data-driven decisions that drive business success.</span></span></p>\n\n<h2 dir="ltr" style="margin-top: 0pt\; margin-bottom: 0pt\;"><span style="color:#000000\;"><span id="docs-internal-guid-60276168-7fff-81af-ce77-311fefec9ba6"><span style="font-size: 16.5pt\; font-family: Oswald\, sans-serif\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">LEARN HOW TO:</span></span></span></h2>\n\n<p dir="ltr" role="presentation" style="list-style-type: disc\; font-size: 13pt\; font-family: Arial\, sans-serif\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; white-space: pre\;line-height: 1.59231\; margin-top: 0pt\; margin-bottom: 0pt\;"><span id="docs-internal-guid-60276168-7fff-81af-ce77-311fefec9ba6"><span style="font-size: 13pt\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; text-wrap-mode: wrap\;">-Utilize the features and improvements with GA4</span></span></p>\n\n<p dir="ltr" role="presentation" style="list-style-type: disc\; font-size: 13pt\; font-family: Arial\, sans-serif\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; white-space: pre\;line-height: 1.59231\; margin-top: 0pt\; margin-bottom: 0pt\;"><span id="docs-internal-guid-60276168-7fff-81af-ce77-311fefec9ba6"><span style="font-size: 13pt\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; text-wrap-mode: wrap\;">-Identify reports are available and how to use them</span></span></p>\n\n<p dir="ltr" role="presentation" style="list-style-type: disc\; font-size: 13pt\; font-family: Arial\, sans-serif\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; white-space: pre\;line-height: 1.59231\; margin-top: 0pt\; margin-bottom: 0pt\;"><span id="docs-internal-guid-60276168-7fff-81af-ce77-311fefec9ba6"><span style="font-size: 13pt\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; text-wrap-mode: wrap\;">-Use reporting to track your website visitors and where they came from</span></span></p>\n\n<p dir="ltr" role="presentation" style="list-style-type: disc\; font-size: 13pt\; font-family: Arial\, sans-serif\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; white-space: pre\;line-height: 1.59231\; margin-top: 0pt\; margin-bottom: 0pt\;"><span id="docs-internal-guid-60276168-7fff-81af-ce77-311fefec9ba6"><span style="font-size: 13pt\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; text-wrap-mode: wrap\;">-Measure the effectiveness of your website</span></span></p>\n\n<p dir="ltr" role="presentation" style="list-style-type: disc\; font-size: 13pt\; font-family: Arial\, sans-serif\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; white-space: pre\;line-height: 1.59231\; margin-top: 0pt\; margin-bottom: 0pt\;"><span id="docs-internal-guid-60276168-7fff-81af-ce77-311fefec9ba6"><span style="font-size: 13pt\; background-color: transparent\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; text-wrap-mode: wrap\;">-Improve your online presence based upon this data.</span></span></p>\n\n<h2 dir="ltr" style="margin-top: 0pt\; margin-bottom: 0pt\;"><br />\n<span style="color:#000000\;"><span id="docs-internal-guid-60276168-7fff-81af-ce77-311fefec9ba6"><span style="font-size: 16.5pt\; font-family: Oswald\, sans-serif\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">PROGRAM INSTRUCTORS</span></span></span></h2>\n\n<p dir="ltr" style="line-height: 1.59231\; margin-top: 0pt\; margin-bottom: 0pt\; padding: 0pt 0pt 30pt\;"><span id="docs-internal-guid-60276168-7fff-81af-ce77-311fefec9ba6"><span style="font-size: 11.5pt\; font-family: Arial\, sans-serif\; background-color: transparent\; font-weight: 700\; font-variant-numeric: normal\; font-variant-east-asian: normal\; font-variant-alternates: normal\; font-variant-position: normal\; font-variant-emoji: normal\; vertical-align: baseline\; white-space-collapse: preserve\;">Drew Tonsmeire\, an adept digital marketer with nearly thirty years&rsquo\; of experience at UGA SBDC\, is renowned for his prowess in search engine optimization and marketing strategies. As Area Director at the University of Georgia SBDC at Kennesaw State University\, Drew&#39\;s consulting expertise has helped to transform numerous businesses. With an MBA from Georgia State University\, his expertise extends beyond digital realms\, encompassing strategic marketing and financial packaging. Drew&#39\;s holistic approach to digital marketing integrates cutting-edge SEO techniques while driving impactful results for paid search campaigns. His unwavering commitment to excellence continues to propel businesses towards digital success.</span></span></p>\n\n<p dir="ltr" style="line-height: 1.59231\; margin-top: 0pt\; margin-bottom: 0pt\; padding: 0pt 0pt 12pt\;">&nbsp\;</p>\n
LOCATION:Virtual
UID:e.569.16190
SEQUENCE:3
DTSTAMP:20260506T092957Z
URL:https://business.greaterperimeterchamber.com/events/details/marketing-monday-optimize-your-online-presence-through-ga4-google-analytics-16190
END:VEVENT

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