Moe’s Southwest Grill® Marks 25th Anniversary with Four Straight Years of Growth
ATLANTA – Today, Moe’s Southwest Grill®, one of the seven iconic brands within the GoTo Foods platform company, proudly announces a record-breaking average unit volume (AUV) of $1,235,422* in 2024, showcasing four consecutive years of growth. Celebrating the brand’s 25th anniversary with serious momentum, Moe’s success is driven by strategic initiatives in franchise development, culinary innovation and expanded loyalty programs. Under the recent leadership of Chief Brand Officer Mike Smith, appointed in October 2024, Moe’s continues to revolutionize the fast-casual Mexican dining space with bold flavors and a rebellious spirit.
Key Initiatives Driving Significant Brand Evolution
- Strengthening Franchise Development: Over the past year, Moe’s opened 15 new locations across the country. With more than 120 signed agreements in various stages of development, the franchise pipeline is packed with opportunity – proving that entrepreneurs are eager to invest in a brand with strong consumer demand and a winning business model.
- Driving Culinary Innovation: Moe’s relentless focus on culinary creativity has led to top-performing LTOs, showcasing its reputation for providing the most flavorful menu options in the QSR Mexican sector.
- Expanding Rewards Programs: With over seven million Moe Rewards members, Moe’s expanded loyalty program keeps customers coming back for bold flavors and exclusive perks. Please read more here.
