GoTo Foods® Introduces Its First-Ever, Original Concept – Cinnabon Swirl®

ATLANTA, GA (April 8, 2025) – GoTo Foods®, a platform company with seven iconic brands including Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, McAlister’s Deli®, Moe’s Southwest Grill®, and Schlotzsky’s®, today announced the launch of its first-ever, original concept – Cinnabon Swirl®.  A union of two beloved brands, Cinnabon Swirl draws inspiration from the ooey-gooey goodness of Cinnabon and The Original Soft Serve™ from Carvel to deliver a treat experience like no other. 

Scheduled to open this May, Cinnabon Swirl is opening its first location in Hillsboro, Oregon at 3595 SE Cornelius Pass Rd. With more than 30 locations in the pipeline, Cinnabon Swirl plans to open three additional stores later this year in Peoria, Arizona, Kennesaw, Georgia, and Pasadena, California. 
 
“GoTo Foods has a unique competitive advantage by operating as a dynamic platform company with powerful enterprise engines including supply chain, technology and revenue management. This company is able to propel the success of our current portfolio of brands while also being able to instantly provide new concepts like Cinnabon Swirl with elevated resources to help drive the business,” said Jim Holthouser, Chief Executive Officer at GoTo Foods. “By combining the global recognition of Cinnabon with the passionate fanbase of Carvel, Cinnabon Swirl is well-positioned to become the most irresistible dessert destination in the industry.” Please read more here. 

Posted by CHA