GoTo Foods Bolsters Leadership Team with Executive Appointments

GoTo Foods® parent company of the iconic Auntie Anne’s ®, Carvel®, Cinnabon®, Jamba®, McAlister’s Deli®, Moe’s Southwest Grill® and Schlotzsky’s® brands, today announced multiple GoTo Foods leaders have been appointed to new positions this year.

In 2024, Focus Brands announced a name change and new identity with the launch of GoTo Foods. This rebranding signaled an industry transformation into a platform company and a new era of growth. GoTo Foods is designed to leverage our scale to create enterprise engines which provide demand-generating advantages and operating leverage for our brands and franchise owners. 
 
The following executive appointments will further propel the company’s platform vision and include:  

• Shelley Harris; EVP & Chief Operating Officer 

• Bobby Morena; Chief Development Officer 

• Mike Freeman; President, Brands 

• Urvi Patel; SVP, Brands & Chief Brand Officer, Cinnabon 

• Danielle Parra; Chief Brand Officer, McAlister’s Deli 

“It’s a privilege to announce leadership appointments for five colleagues that are industry veterans and also have significant tenure at GoTo Foods,” said Jim Holthouser, CEO, GoTo Foods. “Our platform company is dedicated to making transformational and strategic changes with the goal of driving profitability for franchisees and double-digit annual growth. The talent needed to accomplish these goals already existed in our organization, giving GoTo Foods yet another competitive advantage.” Please view more here: https://www.gotofoods.com/goto-foods-bolsters-leadership-team-with-executive-appointments/