In this webinar, digital marketing expert Nicole McCullum will walk you through the key elements of an effective content marketing strategy, how to produce engaging content and how to measure performance to enhance your tactics.

Learning Objectives:

• Understand the role of content marketing in your digital marketing strategy
• Learn how to develop a content marketing plan
• Explore key content formats and how to leverage them effectively
• Discover how to measure content performance

Live attendees will receive the slide deck and a link to this webinar recording.
 

About the presenters

Nicole McCullum is the founder of CaptivateDesigns.com, a 2x Entrepreneur, Speaker and Digital Marketing Strategist. Nicole McCullum has been at the forefront of internet marketing for over a decade helping businesses leverage the internet to grow. 

Nicole has trained thousands of small business owners and marketing professionals from companies such as well, Michael Kors, Gucci, Pfizer, Prudential and Financial Times on digital marketing and SEO. Nicole has also contributed as an expert on Forbes, Inc.com, Bloomberg BusinessWeek, Huffington Post, Black Enterprise, The Wall Street Journal, The Daily Telegraph UK, and other business publications.