Signature Lunch | Headlines & Bottom Lines; What local media reinvention teaches every business about working with disruption
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Headlines & Bottom Lines
What local media reinvention teaches every business about working with disruption
The business of news has changed dramatically — and it continues to evolve at the speed of consumer behavior. From shifting advertising models and subscription strategies to digital platforms, podcasts, newsletters, and community-centered storytelling, local media organizations are operating in one of the most disrupted industries of our time.
At this Greater Perimeter Chamber Signature Lunch, “Headlines & Bottom Lines: What Local Media Reinvention Teaches Every Business About Working with Disruption,” three of Metro Atlanta’s most respected media leaders will share how their organizations are adapting — and what lessons apply far beyond the newsroom and studio.
Jennifer Dorian of WABE will offer insight into public media’s approach to mission-driven sustainability and audience trust. Keith Pepper of Rough Draft Atlanta will discuss the economics of hyperlocal journalism and building community-first business models. Janel Davis of The Atlanta Journal-Constitution will explore how legacy media brands are innovating while maintaining credibility and cultural relevance.
Together, they’ll unpack:
How changing customer habits reshape revenue strategy
Why customer trust is now a core business asset
What experimentation and diversification look like in practice
How organizations of any size can remain competitive amid disruption
For Perimeter business leaders navigating workforce shifts, technological change, and evolving customer expectations, this conversation will provide practical insights on staying relevant, resilient, and growth-focused in an unpredictable marketplace.
What local media reinvention teaches every business about working with disruption
The business of news has changed dramatically — and it continues to evolve at the speed of consumer behavior. From shifting advertising models and subscription strategies to digital platforms, podcasts, newsletters, and community-centered storytelling, local media organizations are operating in one of the most disrupted industries of our time.
At this Greater Perimeter Chamber Signature Lunch, “Headlines & Bottom Lines: What Local Media Reinvention Teaches Every Business About Working with Disruption,” three of Metro Atlanta’s most respected media leaders will share how their organizations are adapting — and what lessons apply far beyond the newsroom and studio.
Jennifer Dorian of WABE will offer insight into public media’s approach to mission-driven sustainability and audience trust. Keith Pepper of Rough Draft Atlanta will discuss the economics of hyperlocal journalism and building community-first business models. Janel Davis of The Atlanta Journal-Constitution will explore how legacy media brands are innovating while maintaining credibility and cultural relevance.
Together, they’ll unpack:
How changing customer habits reshape revenue strategy
Why customer trust is now a core business asset
What experimentation and diversification look like in practice
How organizations of any size can remain competitive amid disruption
For Perimeter business leaders navigating workforce shifts, technological change, and evolving customer expectations, this conversation will provide practical insights on staying relevant, resilient, and growth-focused in an unpredictable marketplace.
Event Reminders
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Please register in advance. Walk-ins cannot be accommodated. All registrations are final and non-refundable.
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The views and opinions expressed by event speakers are their own and do not necessarily reflect those of the Greater Perimeter Chamber.
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Event Sponsors
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Signature Lunch | Headlines & Bottom ...
Date and Time
Wednesday Apr 15, 2026
11:30 AM - 1:00 PM EDT
Location
City Springs
1 Galambos Way
Sandy Springs, GA 30328
Fees/Admission
Member: $45 Non-Member: $65 Table of 8: $500 Naming Sponsor – $10,000 (1 available Fee covers all 6 events) Premier Sponsor – $3,000 each (3 available / per event) Supporting Sponsor – $1,500 each (5 available / per event) For full sponsorship benefits and details, visit page 7 of our 👉 Total Resource CampaignEvent Registration
(Open to both members and non-members)
Sponsorship Opportunities
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Contact Information
Penny Forman | Director of Programs and Engagement
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