Description

About the event

PIVOT - How a Small Business Can Survive, Even Thrive During Economic Uncertainty

Are you facing challenges like launching a new business, hiring reliable workers, navigating unpredictable supply chains, or convincing cautious customers to buy your product or service? Do you need to adjust pricing just to stay operational?

You know it’s time to pivot—but how? What steps should you take to adapt and rebuild?

Join this workshop designed to help you reset, rethink, and revive your business.

We’ll walk you through practical strategies and exercises to help you gain clarity and direction. Topics include:

-Business Model Assessment Tools – Understand what's working and what's not

-SWOT Analysis – Identify your internal strengths and weaknesses, and external opportunities and threats

-Measuring ROI – Evaluate the true return on your products and services

-Pinpointing Your Pain Points – Define the issues holding your business back

-Customer Segmentation – Identify and target your most profitable customer groups

-Marketing Tune-Up – Refresh your messaging and outreach to better connect with your ideal customers

-Product/Service Evolution – Consider adjustments to better meet market needs

-Revenue & Cash Flow Strategies – Strengthen your financial foundation

Tim Loden - SCORE Mentor in three areas. Marketing, Advertising and Creative Services. Tim has spent nearly four decades working for global companies mainly in B2B marketing, sales team leadership, country management, global brand management, and new business development. He has led teams as small as four and as large as eighty.