Master the Art of Brand Repositioning

Description

Unlock your business’s growth potential in this brand boost bootcamp!

This hands-on course is designed for business owners and marketing teams ready to confidently leverage capabilities and break into new markets. Whether you are expanding your reach or launching a refreshed brand identity, we’ll show you how to make a seamless transition that engages stakeholders—from partners and employees to loyal customers. During this program, you will learn how to retain your existing customer base while meeting evolving demands with effective support and retention strategies. With actionable guidance, checklists, and resources, this bootcamp empowers you to reposition your brand and scale with success.

LEARN HOW TO:

-Prepare and communicate your new message to all stakeholders with excellence

-Update company assets to reflect your repositioning

-Pivot your messaging on social platforms

-Grow revenue with existing customers and gain new customers

-Target strategies using UGA SBDC research tools

About the Presenter

Candice Mays is a business consultant with the UGA SBDC in DeKalb. She brings over seven years of combined experience in marketing strategy, customer service and sales within retail and animal health industries. Before working with the UGA SBDC, she managed marketing plans and communications as an associate marketing manager. She is a graduate of the University of Georgia, with an MBA. Her passion lies with helping entrepreneurs and small business owners start, grow, and succeed in their business.