Is Your Concept Ready to Be Franchised?
Date and Time
Tuesday Aug 19, 2025
1:00 PM - 2:00 PM EDT
Location
Virtual
Fees/Admission
$29.00
Description
ABOUT THIS PROGRAM
Take your concept across Georgia and develop a franchise that operators want to buy.
For new franchisors implementing services across multiple locations can be an expensive and time-consuming process.Crafting a business concept in advance can save operating capital and protect small business owners from making poor investments.
Despite economic changes, well-designed franchises with strong brand recognition and customer loyalty can produce stable and increasing revenue streams.This course will explore core values from local franchises, highlight the initial costs associated with the first year of business, and examine the qualities of great franchisees. Leave with a strategy to expand your brand!
LEARN HOW TO:
Explore different types of franchise structures and how they organize operations.
Discover franchise ownership benefits after selling your brand.
Prepare proper documentation for franchise agreements.
Equip your new locations for major expenses.
PROGRAM INSTRUCTORS
Joseph McCord
Joe McCord is a business consultant at the UGA SBDC in Dekalb with over 30 years of experience in executive positions in accounting, operations, corporate development and franchising. He served in a consulting capacity with emerging and established franchised brands in operations, development, finance, strategic planning, process improvement, relationship management, contract negotiations and site analysis. He also served as the managing partner for a 7-location franchise of a major quick-service restaurant concept. Joe has a BBA from the University of Georgia, an MBA from Georgia State University and is a veteran of the United States Air Force.
