Digital Marketing Essentials

Description

Leverage digital marketing to attract customers and build your brand.

In this course, you will learn how to generate leads by targeting buyer personas and setting SMART objectives. Our instructors will guide you through social media best practices, with tips for better posts, higher follower engagement and higher brand impressions. An overview of search engine optimization will be shared to assist you in improving your website's organic rankings. How to use Google Smart Ads Artificial Intelligence (AI) will also be discussed to enable you to drive impressions and potential website conversions to leads or sales. Finally, the course will cover the relevant dashboards and fast data interpretation for optimization and higher ROI

LEARN HOW TO:

-Use 5 ready-to-go AI prompts that simplify your marketing tasks and boost effectiveness

-Leverage a quick tool to increase your website’s visibility in AI-generated search results

-Understand the basic concepts of search engine optimization and ranking higher in Google organic results

-Understand Google Ads SMART AI and the basics of how to buy and monitor paid campaigns to generate leads

-Gain a grasp of Google Ads and FB dashboard measures and be able to provide interpretation for optimization

PROGRAM INSTRUCTORS

John Stowell, a Business Consultant at the UGA SBDC in Gwinnett, is a twenty plus year brand marketer and has launched multiple brands and products. He spent 15 years with Coca-Cola in brand and new product marketing, launching the Gold Peak Iced Tea brand from scratch (now $1 Billion in revenue) and earned a digital marketing certificate from the American Marketing Association. John earned his MBA from UNC Chapel Hill and DBA from Georgia State University.