Description

Unconventional Branding: Building Authentic Connections That Sell Without Selling

Speaker: Katie Prellwitz | Founder + Consultant, Leverage Communications
Date: May 6, 2025
Time: 9:00 am to 10:30 am
Location: Greater Perimeter Chamber Offices

In today’s crowded market, brands can’t afford to rely on stale content or generic approaches. With 79% of people unfollowing brands for boring or repetitive content and 50% able to identify AI-generated content that lacks authenticity, it’s clear that building genuine connections is the key to long-term success.

This workshop focuses on creating indirect, relationship-driven strategies to engage your audience and build trust. Learn how to craft fresh, compelling content that fosters loyalty and stands apart from competitors.

You’ll learn:

• Proven strategies to break free from industry norms and stand out from the competition.
• How to identify and amplify your unique brand voice to ensure authenticity resonates.
• Practical tips to deliver an unforgettable, one-of-a-kind brand experience.

By the end of this session, you’ll have the strategies and tools to create branding and content that genuinely connect, inspire action, and leave a lasting impression.

Event Reminders

Sponsorship Opportunities
Looking to showcase your brand? Explore sponsorship opportunities for this event by visiting our 2025 Total Resource Campaign (see page 8 for details).

Pre-Registration Required
To ensure a seamless experience, we kindly ask that you register in advance. Walk-ins are not guaranteed entry and will be subject to a $10 surcharge if space permits. Please note that all registrations are final and non-refundable. Thank you for your cooperation!

Photo/Video Release
By attending this event, you consent to the use of photos and videos in future Greater Perimeter Chamber marketing materials. We appreciate your participation!

Speaker Disclaimer
The views and information shared by event speakers are their own and do not necessarily reflect the opinions of the Greater Perimeter Chamber. The Chamber does not endorse or verify the accuracy of these statements.

Communication Consent
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We look forward to welcoming you!