Wednesday Nov 19, 2025
10:00 AM - 11:00 AM EST
Virtual
$29.00
Cash flow is the lifeline of a business and yet it remains a mystery for many and often confused with profits.
For example, it is not unusual for a company to be profitable and have negative cash flow – a situation most business owners at some time experienced and have no idea why.
The One Percent Solution will provide an overview of company cash flow and explain the seven levers that affect cash flow from operations and show how a small change in any one lever can have a large impact on company cash flow. Discussion includes using a financial scorecard and budget plan to help monitor and manage company cash flow.
Elevate your knowledge on financial management
Use empowering tools to improve company performance
Understand and improve business cash flow
Improve the financial management of your business
Joe Zirkel is a Business Consultant at UGA SBDC, Kennesaw State University, with 25+ years of diverse small business expertise. His journey commenced as an auditor in New York, evolving into VP roles in operations, finance, and small business lending in Atlanta. A Certified Management Accountant (CMA), Joe holds an EMBA from Kennesaw State University and a BA in Accounting from Hofstra University. His multifaceted experience spans accounting, manufacturing, operations, and lending, enriching his capacity to guide businesses effectively. With a solid educational foundation and hands-on industry acumen, Joe excels in driving growth and profitability for small enterprises.
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