How to Start a Business in Georgia

Description

Starting a business can be overwhelming, especially when you don’t know what you don’t know.

Whether you’re just starting to brainstorm your idea or ready to turn your passion into a profitable venture, this class will give you a roadmap to success. You’ll learn what you need to start a business in Georgia, from assessing the feasibility of your idea to marketing, finding financing, building a team, and operating legally. You’ll leave with actionable steps, essential tools, and resources to start your business on a strong foundation. Small businesses are the backbone of America; this class will help you start yours.

LEARN HOW TO:

Determine the feasibility of your business idea using market research and competitive analysis

Estimate start-up expenses for your business and identify requirements for pursuing start-up financing options

Differentiate between different legal structure options for business formation

Identify who you should include on your team when making plans and executing business formation

Navigate the steps to start your business in the State of Georgia

About the Presenter:

Drew Zoller is a business consultant at the UGA SBDC at Georgia State University.  He has over 20 years of experience in market and competitive analysis, marketing, and strategy. His background includes consulting and working in-house with small and large companies to improve business growth through benchmarking, financial analysis, and development of go-to-market strategies. Drew also has expertise in marketing automation systems, digital and content marketing, and conducting customer and competitor research. His experience spans numerous industries including technology, consumer products, industrial materials, and advertising.