BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20250722T170000Z
DTEND:20250722T180000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Mastering Semantic SEO - How to Optimize Your Website for AI-Powered Search
DESCRIPTION:About the event\n\n\n\nIf your website only relies on Keyword SEO strategies\, it's at risk of being left behind.\n\nAI has transformed how search engines work. Instead of simply matching keywords\, search engines now understand the meaning behind every search. To stay visible and competitive\, you need to implement a Semantic SEO strategy to optimize your website for today's AI-driven results.\n\nIn this hands-on webinar\, you'll learn what semantic SEO is and how it can help you improve your website's search optimization. You'll also see a live demonstration with tools you can use to optimize your website for the evolving search engine landscape.\n\nWhat you'll learn:\n\n\n	What is semantic SEO\, and why is it more important than traditional keyword placement\n	How to choose keywords that signal real buyer intent\, not just search volume\n	How Google's new AI Overviews (AIO) are changing what shows up in search (and what disappears)\n	Why simply having "good content" isn't enough anymore\, and what search engines are looking for\n	A step-by-step live demo on semantically optimizing a page:\n	\n		See how tools analyze top-ranking pages\n		Discover how to build a page around related terms\, entities\, and questions\n		Learn how to improve your content score and structure for better visibility\n	\n	\n	A practical workflow you can repeat on every page of your site\n\n\nSCORE National Webinars - Securing Our Future Together\n\nFor almost 20 years\, SCORE has proudly provided free webinars to America's entrepreneurs\, thanks to federal funding that has allowed us to serve millions of small business owners. As we face the proposed elimination of our federal grant\, we're transitioning our webinar program to a fee-based model to ensure SCORE can continue delivering the high-quality business education you depend on.\n\nTell Congress: Protect SCORE's Funding\n\nSCORE's funding is vital for small businesses in every state. Congress needs to hear from you why securing funding for FY26 is critical. Your voice matters help us continue to support entrepreneurs nationwide.\n\nContact Congress Now\n\nWhat You Will Receive With Your Webinar Registration:\n\nAccess to the Live Webinar   Join our featured experts to learn the latest business strategies\, tips and tools to help you start\, run and grow your business.\n\nExclusive Recording Access - Webinars are recorded and made available only to those who registered for the live event\, allowing you to revisit content and learn at your own pace.\n\nResources & Materials   By registering for the live event\, you'll also receive access to the webinar slides and additional tools at the conclusion of the event.\n\n\n\nAbout the Presenter\n\n\n\n\nJennifer DeRosa\n\n\nJennifer DeRosa is the author of "Building DIY Websites for Dummies." She is the founder of Toto SEO\, an SEO Agency for Small Businesses\, and Toto Coaching.\n\n\nPosted by GPC
X-ALT-DESC;FMTTYPE=text/html:<div class="heading-container   " style="box-sizing: inherit\; display: inline-flex\; flex-direction: column\; gap: 1rem\;">\n<h1 class="h3-large semibold " style="letter-spacing: -1px\; margin: 0px\; font-family: Jost\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-weight: 600\; color: rgb(13\, 61\, 114)\; font-size: 36px\; line-height: 46px\; box-sizing: inherit\;"><cloned-slot cloned-slot-name="default" cloned-slot-type="default-slot--content" style="box-sizing: inherit\;"><span style="color:#000000\;">About the event</span></cloned-slot></h1>\n</div>\n\n<div style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; color: rgb(0\, 0\, 0)\; font-family: ui-sans-serif\, system-ui\, sans-serif\, &quot\;Apple Color Emoji&quot\;\, &quot\;Segoe UI Emoji&quot\;\, &quot\;Segoe UI Symbol&quot\;\, &quot\;Noto Color Emoji&quot\;\; font-size: medium\;">\n<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">If your website only relies on Keyword SEO strategies\, it&#39\;s at risk of being left behind.</span></p>\n\n<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">AI has transformed how search engines work. Instead of simply matching keywords\, search engines now understand the meaning behind every search. To stay visible and competitive\, you need to implement a Semantic SEO strategy to optimize your website for today&#39\;s AI-driven results.</span></p>\n\n<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">In this hands-on webinar\, you&#39\;ll learn what semantic SEO is and how it can help you improve your website&#39\;s search optimization. You&rsquo\;ll also see a live demonstration with tools you can use to optimize your website for the&nbsp\;evolving search engine landscape.</span></p>\n\n<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">What you&rsquo\;ll learn:</span></p>\n\n<ul style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; list-style-position: initial\; list-style-image: initial\; margin: 0px\; margin-block: 24px\;">\n	<li dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">What is semantic SEO\, and why is it more important than traditional keyword placement</span></li>\n	<li dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">How to choose keywords that signal real buyer intent\, not just search volume</span></li>\n	<li dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">How Google&rsquo\;s new AI Overviews (AIO) are changing what shows up in search (and what disappears)</span></li>\n	<li dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Why simply having &ldquo\;good content&rdquo\; isn&rsquo\;t enough anymore\, and what search engines are looking for</span></li>\n	<li dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">A step-by-step live demo on semantically optimizing a page:</span>\n	<ul style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; list-style: disc\; margin: 0px\; margin-block: 24px\;">\n		<li dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; line-height: 28px\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">See how tools analyze top-ranking pages</span></li>\n		<li dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; line-height: 28px\; margin-block-end: 1rem\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Discover how to build a page around related terms\, entities\, and questions</span></li>\n		<li dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; line-height: 28px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Learn how to improve your content score and structure for better visibility</span></li>\n	</ul>\n	</li>\n	<li dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; padding-left: 12px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; line-height: 28px\; color: rgb(70\, 70\, 72)\; font-size: 18px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">A practical workflow you can repeat on every page of your site</span></li>\n</ul>\n\n<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; line-height: 28px\;">SCORE National Webinars - Securing Our Future Together</span></p>\n\n<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">For almost 20 years\, SCORE has proudly provided free webinars to America&#39\;s entrepreneurs\, thanks to federal funding that has allowed us to serve millions of small business owners. As we face the proposed elimination of our federal grant\, we&#39\;re transitioning our webinar program to a fee-based model to ensure SCORE can continue delivering the high-quality business education you depend on.</span></p>\n\n<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; line-height: 28px\;">Tell Congress: Protect SCORE&rsquo\;s Funding</span></p>\n\n<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">SCORE&rsquo\;s funding is vital for small businesses in every state. Congress needs to hear from you why securing funding for FY26 is critical. Your voice matters&mdash\;help us continue to support entrepreneurs nationwide.</span></p>\n\n<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><a href="https://mstr.app/c7dd7a21-5bae-4f83-aa1f-b077009db78a" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; color: rgb(0\, 110\, 183)\; text-decoration-line: none\; text-decoration-style: solid\; text-decoration-color: rgb(0\, 110\, 183)\; padding: 0px\; display: inline-flex\; flex-direction: row\; align-items: center\; gap: 10px\;"><u style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">Contact Congress Now</u></a></p>\n\n<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; line-height: 28px\;">What You Will Receive With Your Webinar Registration:</span></p>\n\n<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; line-height: 28px\;">Access to the Live Webinar&nbsp\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&ndash\; Join our featured experts to learn the latest business strategies\, tips and tools to help you start\, run and grow your business.</span></p>\n\n<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; line-height: 28px\;">Exclusive Recording Access&nbsp\;</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">- Webinars are recorded and made available only to those who registered for the live event\, allowing you to revisit content and learn at your own pace.</span></p>\n\n<p dir="ltr" style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 20px\; line-height: 28px\; color: rgb(70\, 70\, 72)\; margin-block: 24px\;"><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\; font-weight: bolder\; margin: 0px\; line-height: 28px\;">Resources &amp\; Materials</span><span style="box-sizing: border-box\; border-width: 0px\; border-style: solid\; border-color: currentcolor\;">&nbsp\;&ndash\; By registering for the live event\, you&rsquo\;ll also receive access to the webinar slides and additional tools at the conclusion of the event.</span><br />\n<br />\n<span style="font-size:24px\;">About the Presenter</span></p>\n\n<h1 class="h2-large semibold " style="letter-spacing: -1px\; margin: 0px\; font-family: Jost\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-weight: 600\; color: rgb(13\, 61\, 114)\; font-size: 48px\; line-height: 58px\; box-sizing: inherit\;"><cloned-slot cloned-slot-name="default" cloned-slot-type="default-slot--content" style="box-sizing: inherit\;"></cloned-slot></h1>\n\n<div class="heading-container   " style="box-sizing: inherit\; display: inline-flex\; flex-direction: column\; gap: 1rem\;">\n<h2 class="h3-small semibold " style="letter-spacing: -1px\; margin: 0px\; font-weight: 600\; color: rgb(13\, 61\, 114)\; font-size: 30px\; line-height: 36px\; box-sizing: inherit\;"><span style="color:#000000\;">Jennifer DeRosa</span></h2>\n</div>\n\n<div cloned-slot-name="main-content" cloned-slot-type="named-slot" style="box-sizing: inherit\; margin: 0px\; font-family: Lato\, Helvetica\, Arial\, &quot\;sans-serif&quot\;\; font-size: 18px\; line-height: 27px\; color: rgb(70\, 70\, 72)\; align-self: stretch\; margin-block-end: 0.25rem\; flex-grow: 1\; width: 498.975px\;">Jennifer DeRosa is the author of &ldquo\;Building DIY Websites for Dummies.&quot\; She is the founder of Toto SEO\, an SEO Agency for Small Businesses\, and Toto Coaching.</div>\n<br />\nPosted by GPC\n<div><cloned-slot cloned-slot-name="default" cloned-slot-type="default-slot--content" style="box-sizing: inherit\;"></cloned-slot></div>\n</div>\n
LOCATION:Virtual
UID:e.569.15872
SEQUENCE:3
DTSTAMP:20260429T194453Z
URL:https://business.greaterperimeterchamber.com/events/details/mastering-semantic-seo-how-to-optimize-your-website-for-ai-powered-search-15872
END:VEVENT

END:VCALENDAR
