Intelligent transportation systems \;(ITS) are advanced applications which aim to provide innovative services relating to different modes of transport and traffic management and enable various users to be better informed and make safer\, more coordinated\, and '\;smarter'\; use of transport networks. \; \;Businesses often look to Israel for its constant stream of technology companies that bring state-of-the-art technologies to market.
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\nThe second in a three-program series introduces thought leadership from U.S. and Israeli companies and offers: \;
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Strategic and timely Israeli technologies focusing on \;Intelligent \; Transportation
\;Technology alliances between Israeli and U.S. U.S. \;companies \; \;
Networking

\nKeynote Presentation - \;Chuck Holland\, \;Vice President of Industrial Engineering at \;UPS
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\nThe keynote presentation will focus on the UPS Package Car Fleet innovation and specifically on the new Orion platform (route optimization technology). In addition\, Mr. Holland will provide an overview /highlights of other intelligent transport technologies within the UPS company such as the package car fleet feeder network and platooning.

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\nAs Vice President of Industrial Engineering for UPS\, Chuck is responsible for defining and executing a vision for the optimization of UPS'\; operations. Chuck'\;s portfolio does process reengineering\, determines system needs\, performs systems engineering\, and provides Operations Research support. UPS is the World'\;s largest package delivery company and a global leader in supply chain services. Under Chuck'\;s direction\, UPS has deployed new systems and processes resulting in significant cost and service improvements. \;
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\nFeaturing some of Israel'\;s most exciting companies in this space:
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\nAndy Holland - \;Regional Manager
\nMobileye is a technological leader in the area of software algorithms\, system-on-chips and customer applications that are based on processing visual information for the market of driver assistance systems (DAS). Mobileye'\;s technology keeps passengers safer on the roads\, reduces the risks of traffic accidents\, saves lives and has the potential to revolutionize the driving experience by enabling autonomous driving.
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\nLaVern Sula - \;President N.A.
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\nArgus is an automotive cyber security pioneer\, helping car manufacturers\, their Tier 1 suppliers and aftermarket connectivity providers protect connected cars and commercial vehicles from car-hacking. Founded in 2013 by cyber security experts\, Argus solutions combine innovative security methods and proven computer networking know-how with deep understanding of automotive best practices. \;
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\nEli Polak - \;CEO
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\nBAZZ is an Android application\, designed to enable safe driving by reducing the distractions caused by receiving and sending back text messages (like SMS and WhatsApp) while driving. The application is designed to allow drivers of vehicles\, motorcycles and bikes to listen to the content of a written &\; voice message and reply while driving by using voice commands in a convenient\, intuitive and legal way\, all without taking your eyes off the road or your hands off the wheel.